Is a distinctive sign, can be a name or denomination, can have a logo, can be just illustrations or images, in addition there are three-dimensional marks, olfactory, etc. the marks are registered for certain products or services in pre-determined classes.

The ownership of a trade mark arises with its corresponding concession and award of a registration number.

Allows its exclusive use, that means that the trade mark can be prevented from being used to other persons not authorized by the registration holder.

A registered brand allows to prevent its use, also allows to oppose the registration of other brands or confusing signs, to make complaints on social networks such as instagram, facebook, or sales pages as free market, to give low domain names in argentine nic, so it is important to get the record mark.

The marks can be transferred, ceded or sold to other persons by registering them with the registration body. a registered trade mark is an intangible asset, which gives it greater added value to business, business or business, and can be licensed for use to third parties or allow its use, for example, as a franchise.

The procedure lasts approximately 6 months from the submission of the application to the granting of the registration. this period may be extended if opposition or call for attention, or administrative hearings are received. the registration of the mark has been in force for 10 years since its concession and is renewable indefinitely by the holder of the mark and its successors.

In principle the registration is valid only for the country of application, for a mark to be valid in other countries it must be submitted to each national office of the country of interest.

The affidavit of use is submitted after the fifth year of the registration, and it is stated that the mark is being used, and is a way of preventing third parties from applying for the expiry of the registration.

Because they are the persons specialized and trained to manage industrial property rights, such as trademarks, patents of invention, industrial models and designs, and registration of technology transfer contracts. an agent avoids unnecessary delays, as he specializes in the management of the procedure, maintenance and monitoring of the procedures he carries out.
FROM THE CHANGES IN THE PROCESSING PROCESS, ESTABLISHED BY RES. INPI 583 / 2025, IT IS ESSENTIAL TO HAVE THE SERVICES OF A REGISTERED AGENT TO MAINTAIN AND MONITOR THE RECORD MARKS.

The inpi no longer ex officio analyses the related prohibitions provided for in article 2 (b), (d), (h) and (i). 3 of the law on trade marks 22.362 (similarity or risk of confusion; marks that lead to error in respect of their nature or origin, quality or function; name, pseudonym or portrait of a person; and designation of activities or commercial name). the inpi no longer automatically evaluate the possible collision with previous marks. such prohibitions shall be considered only if a third party objects within the legal period of 30 days. this implies an effective transfer of the control burden to the rights-holders, strengthening the need for active surveillance so that it does not affect the use of your brand.